The Crunch That Connects Us All™

Our founders, Bill & Salie Utz, thought snacks should be better.  They thought snacks should be made from clean, simple ingredients, minimally processed to bring out the natural flavor of farm-grown potatoes.  So, they started Utz back in 1921.

Today, we are still a family managed business, almost 100 years after Bill & Salie made the first batch of potato chips in their kitchen in Hanover PA, the snack capital of the world.  And while we may have new shiny equipment to slow-cook our chips, we still start with fresh farm-grown potatoes and use clean, simple ingredients.  Our Utz SnackMasters finely craft each small batch.  As a result, our snacks are crunchier, lighter, fresher and simply taste better.  Each day we set out to honor our century of heritage and deliver the world-class innovation & products consumers will love for generations.

The Adventures of the Little Utz Girl

The Crunch That Connects Us All™

The Little Utz Girl loves sharing the yummy snacks her family made. And we've made it easy for you to share Utz with all your friends, too! Stock up on party-size barrels of all your favorites.


Crunch Into a New Adventure

Salty the Cat is the Little Utz Girl's best pal, and they love going on adventures together. Share a photo of you and your favorite Utz snack on your next adventure and tag it #utzadventure.


Make Every Day Opening Day

Utz is proud to be the Official Salty Snack of Major League Baseball. Find our baseball-themed packaging at your next Orioles or Pirates game!