About Utz

We are Utz. Our story began with Bill and Salie who started making and selling potato chips in 1921. Now we are the largest independent privately held snack brand in the U.S.

This is a reflection of Utz quality…in our facilities, in our products and in our people. Together, the Utz team has provided the very best products to an ever growing marketplace since our start.

We are Utz but we are also Bachman, Zapp’s, Dirty, Golden Flake, Good Health, Snikiddy, Boulder Canyon, TGI Fridays Snacks and TORTIYAHS! We are excited to offer a wide range of products to fit your tastebuds with our portfolio of brands.

At Utz we know the secret to snack perfection, so we hand select from the finest products available to personally pack your order, guaranteeing its fresh arrival. Whether you need one item or 1,000 – we can help you or someone else enjoy Utz‐standingly delicious gifts for any occasion. We hope you enjoy our Snack Super Store filled with our growing family of snack brands!

Utz Purpose -
Snack Better

Our founders, Bill & Salie Utz, thought snacks should be better. They thought snacks should be made from clean, simple ingredients, minimally processed to bring out the natural flavor of farm-grown potatoes. So, they started Utz back in 1921.

Today, we are still a family managed business, almost 100 years after Bill & Salie made the first batch of potato chips in their kitchen in Hanover PA, the snack capital of the world. And while we may have new shiny equipment to slow-cook our chips, we still start with fresh farm-grown potatoes and use clean, simple ingredients. Our Utz SnackMasters finely craft each small batch. As a result, our snacks are crunchier, lighter, fresher and simply taste better. Each day we set out to honor our century of heritage and deliver the world-class innovation & products consumers will love for generations.

Our Story


The Utz Story begins in a small town kitchen in 1921. William and Salie Utz began producing Hanover Home Brand Potato Chips in Hanover, PA, in their summer kitchen, cooking about 50 pounds of chips an hour. They sold those fresh chips to small local grocers and markets, primarily in the Baltimore, MD, area. We hope you enjoy our story…

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